Motion Element
Animated Checklist
Rows that tick on a beat with a drawn check and a soft strike-through. Set how many are done and time it to your voice.
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What Is the Checklist Card?
A checklist card with two to six rows, each a rounded checkbox and a line of text. As the animation runs, each box fills with the accent, a check draws inside it, and a strike-through sweeps across the text. It is one of the most satisfying micro-motions available in short-form video, because a box ticking carries a small completion reward that viewers feel without thinking about it. Use it for requirements, prep lists, eligibility criteria, packing lists and any done-and-not-done recap. How many rows are checked is a setting, so a single list can be shown partially complete or fully cleared.
How It Works
Rows settle in from the top, then each checkbox fills with the accent and its check mark is drawn stroke by stroke rather than faded in, which is what makes the tick read as an action. A strike-through sweeps horizontally across the row's text as the check completes, and the row's text fades to a muted tone. Ticks fire one after another on a pace you control, and the strike-through is optional if you prefer the text to stay crisp.
Best For
- -Before you apply and eligibility checklists
- -Packing, prep and setup lists
- -Requirements met in a case study
- -Done and not done recaps
- -Any to-do list you tick off on camera
Best Platforms for Checklist Card
Instagram Reels
Checklist Reels are a staple of advice content. Ticking each row as you name it turns a static list into a sequence with a payoff on the final box, which is a reason to watch to the end.
TikTok
Requirements and eligibility videos need viewers to check themselves against each row. Ticking one at a time gives them a beat to do that instead of scanning the whole list at once.
Partial lists: showing what is not done yet
The number of checked rows is a setting, which means the card is as useful for an incomplete list as a finished one. Set three of five checked and the remaining two sit unticked with their text at full contrast, which reads as outstanding rather than forgotten. That suits progress updates, onboarding flows and any before-and-after where the second card in the edit shows more boxes ticked than the first. Placing two instances back to back with different counts is the cleanest way to show progress over time, because the rows stay in identical positions and only the checks change, so the viewer's eye tracks exactly what moved.
Strike-through or clean text: a small decision that changes the tone
The strike-through is optional and it changes what the list feels like. With it, a ticked row reads as crossed off, which suits tasks, chores and anything with a sense of clearing work. Without it, a ticked row reads as confirmed or satisfied, which suits requirements, criteria and features, where striking through the text would oddly imply the requirement no longer applies. The ticked row's text fades to a muted tone either way, so the distinction between done and pending is clear without the line. Keep row text to one line at phone width; wrapped rows push the last item out of frame and break the rhythm of the ticks.
How many rows can the checklist have?
Two to six rows. Six single-line rows fit comfortably in a vertical frame with readable type; more than that compresses the spacing until the ticks lose their rhythm and the last row risks falling outside the safe area on a phone.
Can I show a list where only some items are ticked?
Yes, the checked count is a setting. Unticked rows stay at full contrast so they read as outstanding, which is what makes the card work for progress updates as well as completions.
Can I turn off the strike-through?
Yes, the strike-through is optional. Turn it off when the list is criteria or features rather than tasks, because striking through the text would oddly imply the requirement no longer applies rather than that it has been satisfied.
How do I time the ticks to my voiceover?
Either set an even pace between ticks and speak to it, or place several instances on the timeline with different checked counts and cut between them at the frames where you name each item.
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